277 and Counting

Holy guacamole. Still looking for the elusive perfect name. I've come up with 277 names thus far. I taped a bunch of sheets on my wall and wrote them all in marker. I forgot some of them. Some make me cringe. Some, I'm still liking. Later, I will run a red line through all the ones that start with the word "word" or "write." (I always wondered why the ending punctuation goes inside the quote. It seems wrong. Math has it right: put the punctuation in logical order.)

So, I do notice that I like strong words- anything that has a strong consonate, preferably in the beginning. I also like double consonates (especially double gg's), and the words I pick tend to be online magazine titles and porn sites. I don't like puns- I think most of them are cheesy. I am definitely practicing what I preach: show, don't tell. I dislike the names that tell me something. As I've always said about those tees that say "Princess," "Hottie," etc. If you have to tell me, it probably ain't true.

Also, in doing a little competitor research, I noticed that the less professional looking/seeming sites tend to have names that are like bestcopy.com, increasedsaleswriting.com, cleverandwittywriting.com. (All, hopefully, made-up names here.) I noticed a lot of branding and naming companies have really boring names. The Name Lab, Brands R Us. Umm, yeah, I want to hire you and pay you lots of money to come up with my identity. Of course, there is the argument that they started their company before everyone else jumped on the bandwagon and named themselves. I guess that would be the perk of being first.

So am thinking. Trying to make this fun because I am so stressed about it. Along with daily job postings for copywriter jobs in fun places, I'm starting to crack a little in resolve. Gotta do this or I will hate myself forever.

So, I think I still have a bit more names to shift through before I come up with a winner. This is starting to feel like dating. As I am getting skeptical that Mr. Right will come along, I hope I don't get that way about Perfect Business Name.