Big Fish in a Little Pond

Finished one flyer for my client. Regaled Malio with stories of my client. He's a hoot. Started the second flyer. Even threw in a free tagline.

The naming process is still in progress. I've realized that I am not practicing good branding--I've been stuck on this whole word deal that I am not positioning myself away from my competitors. So, now it's going to get hard. Maybe fun if I stop stressing and have fun with it.

I'm going to buy butcher paper tomorrow and put every name I've scribbled onto it then make a list of whether the domain name is in use or just parked.

The cool thing is that this process is truly forcing me to sift through everything to the essence of what it is that I want to convey to the people. I did *finally* realize that I need not include the word "word" in my name. Why?

Copywriters with the word "word" in their name (not a comprehensive list):

marketing words
the word shop
word shop
word association
word feeder
word doctor
straight forword
sales word plus
word content
word power
ideas to words
word asssoicates
word navigator
wore words
wicked word craft
the right word
the word biz

How am I going to stand out in a sea of words? How am I going to preserve when everyone and their mama is hiring in-house copywriters right now? It's tempting to go work for one making much more money than I am now.